Evolving Entrepreneurship

The Stratford Perth Centre for Business Podcast, “Evolving Entrepreneurship” celebrates Canadian small business and entrepreneurship. Produced in the heart of Stratford, Ontario, Canada, Evolving Entrepreneurship is an authentic deep dive into the unique struggles and triumphs of women-led businesses. Co-hosted by Stratford Perth Centre for Business advisors Holly Mortimer and Janis Auster, the podcast’s premiere five-episode season features candid conversations with local entrepreneurs about the pitfalls, failures, and partnerships that have defined their journeys. The series shines a spotlight on the resilient and resourceful female entrepreneurs who are shaping Stratford, Ontario, Canada, and beyond.

Listen on:

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Episodes

4 days ago

Episode 2: Small Town Success: Building a Canadian Subscription Box Empire with Virginia Ehrlich
Episode Duration: 45 minutes
Virginia Ehrlich shares her journey of creating Acre75, a subscription box service that celebrates small-town Canadian makers and captures the essence of local community spirit.
Episode Highlights:
Creating a business model that celebrates small-town Canadian culture
Managing a subscription-based business single-handedly
Navigating Canadian supply chain and shipping challenges
Dealing with imposter syndrome as a solo entrepreneur
Prioritizing mental health while running a business
Building relationships with local artisans and makers
About Our Guest:
Virginia Ehrlich is the founder of Acre75 Gathered, a subscription box service that brings the charm and craftsmanship of small-town Canada to subscribers' doorsteps. Her business model not only celebrates local artisans but also captures the authentic, comforting essence of small-town life through carefully curated Canadian-made products.
https://acre75.ca/
Key Takeaways:
Strategies for running a successful subscription-based business
Solutions for managing supply chain challenges in Canada
The importance of mental health awareness in entrepreneurship
Tips for working effectively as a solo business owner
Building authentic connections with suppliers and customers
Maintaining quality and consistency in curated products
Resources for Entrepreneurs:
Stratford Perth Centre for BusinessWebsite: https://www.stratfordperthbusiness.ca/Email: info@stratfordperthbusiness.caBook a Free Consultation: https://airtable.com/app2gRqysORdgAAlp/shrN489caaX9MAifL
The Centre offers complimentary consultation and resources for new and established small businesses, including:
Business start-up services
Strategic planning
Digital marketing strategies
Educational workshops and events
Presented in partnership with the Federal Economic Development Agency for Southern Ontario (FedDev Ontario) 
 
Books Mentioned:
Throughout our podcasts, we will occasionally mention books as a resource to dive deeper into the conversation. Please note that we provide a link to our local independent bookstore, Fanfare Books, to make it easy for you to buy. We also recommend checking your local library for a copy of the books we love.
Stolen Focus
The War of Art
If you are experiencing a mental health crisis please click here to find immediate support or head to your local emergency department.

Monday Feb 10, 2025

Episode 1: Sweet Success: From Banking to Bonbons with Kelly Lindsay
Episode Duration: 45 minutes
Kelly Lindsay shares her inspiring journey of transitioning from a 20-year banking career to founding Corner Store Candy Co., a charming sweet shop in downtown Stratford, Ontario, Canada.
Corner Store Candy Co
https://cornerstorecandy.co/
27 York St., Stratford ON Canada
Instagram
Episode Highlights:
The leap from corporate banking to entrepreneurship
Turning a lifelong dream of owning a candy store into reality
Building successful collaborations with local businesses
Managing rapid business growth as a solo entrepreneur
Behind the scenes look at running a specialty retail store
The challenges and rewards of being a hands-on business owner
About Our Guest:
Kelly Lindsay is the founder of Corner Store Candy Co., a unique sweet shop in downtown Stratford, Ontario, Canada. After dedicating over two decades to the banking industry, Kelly combined her business acumen with her passion for confectionery to create a welcoming space that offers carefully curated, high-quality sweets. Her shop has become known not just for its delicious treats, but for creating joyful experiences for both locals and visitors.
Key Takeaways:
How to successfully transition from corporate career to small business ownership
The importance of building local business relationships
Strategies for managing rapid growth as a solo entrepreneur
Creating experiences beyond just product sales
Balancing business operations with customer experience
Resources for Entrepreneurs:
Stratford Perth Centre for BusinessWebsite: https://www.stratfordperthbusiness.ca/Email: info@stratfordperthbusiness.caBook a Free Consultation: https://airtable.com/app2gRqysORdgAAlp/shrN489caaX9MAifL
The Centre offers complimentary consultation and resources for new and established small businesses, including:
Business start-up services
Strategic planning
Digital marketing strategies
Educational workshops and events
Presented in partnership with the Federal Economic Development Agency for Southern Ontario (FedDev Ontario) 

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